Dr Wil’s Summary of The Diary Of A CEO - Molly Mae - Dec 13 2021

Molly Mae: How She Became Creative Director Of PLT At 22

Preview Summary

📌 EPISODE HIGHLIGHTS

1. Origins & Ambition

• Raised in Hitchin, Molly-Mae always feared a “normal life.”

• “It petrified me to grow old without doing something extraordinary.”

• Moved to Manchester alone with just £100 left each month—betting on herself.

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2. Love Island = Launchpad, Not Love Quest

• “No one goes on Love Island for love. I went for the opportunity.”

• Credits her post-show success to saying ‘no’ 99% of the time and focusing on brand integrity.

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3. Creative Director at PLT

• Turned down more lucrative deals to stay loyal to PrettyLittleThing—which led to her becoming their Creative Director at 22.

• “I bring the customer into the boardroom.”

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4. Trolling, Trauma & Safety

• Public shaming after bikini paparazzi led to breakdowns.

• A home robbery forced her to move and hire 24/7 security.

• “There’s no price on feeling safe.”

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5. Cosmetic Regrets & Role Model Growth

• Dissolved her fillers after realizing she no longer looked like herself.

• “I felt the prettiest I’d ever felt—natural and real.”

• Her openness inspired thousands to do the same.

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6. Perfectionism & Burnout

• “I don’t switch off. I am my job.”

• Struggles with imposter syndrome but owns her learning curve:

“I’m not scared to ask, ‘What’s gross profit?’ I just want to know.”

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7. Relationship with Tommy Fury

• Built on loyalty, peace, and mutual respect.

• “We don’t argue. He’s my home.”

• Balancing ambition with love is a constant dance—but it works.

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💡 KEY INSIGHT:
Behind the filters and fame is a young woman learning, leading, and healing in real time. Molly-Mae’s success is rooted not in luck—but in vision, values, and unshakable belief in her future.